2022 - The year of Yin and Yang!
A reflection of the year that was.
2022 almost feels like one of the years when I saw many shifts in my life - both professional and personal. Wikipedia defines Yin and Yang “as a Chinese philosophical concept that describes opposite but interconnected forces”.
Our personal and professional lives are almost always interconnected and learning from one never fails to impact the other. 2022 was a year when I experienced ‘shifts’ in me and my business and realised how the two intertwine. I share my top professional and personal learning.
Profession learning
1. Context
Every business advice you get has a context. There is context of the person giving the advice and a context to the advice itself. Listen, internalise and see how this applies to your own business. There are no ready made templates to follow.
2. Design with Love
Design your product like you are the customer. As we designed and defined products at my startup, I was brutally honest with feedback as a founder for solutions designed for founders. While it technically seems right to think with your head, design a product with the heart. Design what would generate customer love. Love never fails to return love.
3. Question business models
In any industry, the best innovation happens when we can ask the question - is this the right value at the right price? Some of the best companies have innovated around customer experience and not just around new products. Just because the industry follows something does not mean it is right for today. As an entrepreneur, you owe it to do what is right for the customer.
4. No one is indispensable
No one is indispensable. Absolutely no one. Institutions outlast people and individual brands.
5. Work hard
Work hard. Consistency and showing up everyday is underrated. Priceless. All the talk of owning your time is banter if you can’t use your time in the zone, when you work.
6. Set your own bar
What looks tough for someone might not be tough after you. Don’t allow people”s definition of grades of difficulty be yours. Set your own bar. Everyone has their own context, and own limitations. Don’t make their definition yours.
Personal Learning
1. This too shall pass.
I started 2022 in isolation thanks to Covid. Seeing the positive side - it gave me time to reflect, to nurture myself and slow down. And know that this too shall pass. Nothing stays forever (the good or the bad times)
2. Listen Deeply
Listen when people talk. If you listen deeply you can hear what is not said. Every person has barriers and deep listening can break any barrier. Over time our ability to listen leads to sharper intuition on things to come.
3. People Never Change
The core of a person never changes. Don’t try changing anyone. Change your judgements and learn to be in allowance of choices. Change is a very big word when used in human context - you can probably change perceptions, change expectations or change responses.
4. Love Deep
Love deep. Always. No matter what the outcome. You might suffer more when people don’t respond how you wish they had. Accept that the world sees very little unconditional love but trust that Love never fails.
5. Always Give First
Give, give and give. Unconditionally every time. In small things, in big decisions. You can never lose. Don’t extract first (whether it is things, or experiences) as it can never leave you fulfilled. There is no other way to create true magic than to give first.
6. The world is still not equal
There are many inequalities in the world. Gender inequality still exists. As a woman you will be judged harsher and held to higher standards. Don’t let that deter or define you in anyway. Learn to listen to viewpoints but don’t make that the reason why you succeed or don’t succeed.
Most importantly have fun. Through the ups and downs. Through the valleys and the mountains. Through night and day. Through laughter and tears. Tomorrow will always be a new day!


The guy M
Loved the lucidity with which you convey your message Shanti! Kudos.