The PitchRoom - Season 1. Decoding Angel Investing

Decoding Startup Investing. One Pitch at a Time.

Welcome to The PitchRoom!

This is a space I have long wanted to create — one that blends storytelling, investing frameworks, and real-world learning.

We are surrounded by startup pitches — in boardrooms, on Zoom, and increasingly, on public platforms like Shark Tank. But instead of watching them like reality TV, what if we turned them into homework? What if every pitch became a real-time case study for learning how to think like an investor?

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Introducing The Pitch Room

I am a big fan of learning — learning from books, podcasts, conversations and watching human behaviour. When we are present to anything, there is always something to learn.

At LVX, we realised early that India doesn’t lack capital. What was missing is understanding — of the why, how, and when of startup investing.

Public markets have boomed in the last decade. Most people now understand the compounding effect of financial discipline — SIPs, patience, and staying invested.

Then my question has always been — why does startup investing feel complex?

An investor once told me: LVX has taken investing to the homes of people, Shark Tank has taken entrepreneurship to the living rooms of homes in India.

It’s a powerful compliment — and a reminder that we’re just at the beginning of a long journey.

Now to come to the real question: why are you here?

The aspiration is to build something meaningful around private market investing — it is not just about knowing how to evaluate startups and how you should invest. It is also about your relationship to yourself, a relationship to money and how you see this playing out in an unknown space.

What We are Building

The PitchRoom is my attempt to demystify angel investing — to understand what really drives decisions, valuations, and founder–investor chemistry. You don’t need to be an investor to learn this. Just like not everyone studies physics to become a scientist, you don’t need to write cheques to understand how value is created.

India today is the world’s third-largest startup ecosystem. Every other product we use — from fintech apps to consumer brands — may have once been a startup you could have owned a part of, had you understood the investing mechanics.

Learning this lens changes how you see the world.

Knowing the ways value and wealth creation is enabled should be everyone’s right. It is powerful.

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How We Will Learn

The best way to learn is through stories from Shark Tank (India and US). In this season of The PitchRoom, we will learn the basics as we will pick a pitch, break it down, and explore:

a. How to build a framework for investing

b. How to validate TAM

c. How to value companies and

d. What rights we should watch out as an invstor.

We will only discuss startup decks that are publicly available and build frameworks to help us evaluate. This is not entertainment. This is applied learning.

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The Spirit of The PitchRoom

As a note, I want to mention this. As the founder of LVX, I am privy to many conversations. None of those pitch decks will ever make it here, unless the founder wants us to use this startup as a case study. At the core, I am a firm believer in privacy, space and respect for what founders are building.

The PitchRoom is my perspectives on investing, having built LVX. I could be wrong - no discussions here should be taken as advice for investing.

So step into The PitchRoom. Let’s decode the world of investing — high risk, high reward — and most importantly, have some fun doing it.

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A space for founders, investors & learners to go deeper into startup investing.
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Coming up next:

In our first episode, we will share a framework, and analyse 2 startups against the framework for us to understand how investors decide on an investment.